WD-40

I have a list of 5 tips on "Expanding a Household Brand" by a guy named Garry Ridge (he is President and CEO of WD-40) hanging above my desk.

Tip #5 goes like this: Invest in products that consumers will always need.

This makes good sense. And in order to understand what people will always need, we have got to understand what kinds of problems people will always have... and then, here's the key, we've got to invest in these products so that we can be a part of the solution

Problems people will always have (products they will always need to help with those problems):

-Squeaky hinges (WD-40)

-Sweet toothes (Twizzlers)

-Sore backs (hot pads, Icy Hot)

-Relational difficulty (books, seminars, teachings, classes to help)

-Desire to be a part of something greater than themselves (groups, churches, families)

You get the idea.

It is one thing to think of things like this in the context of good business. It's a whole other thing to think of what this might mean for our spiritual lives. What things will we always need? And what things are just extra/a fad/meaningless?

More later.